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Four of them requested anonymity for privacy and professional reasons. Mashable spoke with five former Snapchat employees who worked on the content team between 20. In this climate, some members of the " Our Stories" team, which picked snaps for stories in Snapchat’s Discover tab, said they felt unsupported and marginalized by their managers, who made decisions within a convoluted organizational structure. Meanwhile, the Black Lives Matter movement had been fighting police brutality and racism since 2012. Yet another turned people into Bob Marley, effectively putting them in blackface. In 2016, Snap came under fire for racially insensitive filters: one “whitewashed” skin, another gave users slanted eyes.
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"Some days we felt it was our job to be fighting for these voices, and other days it was too exhausting to even put up that fight." "It was constantly a battle of basically arguing with people about their whitewashed views of what good content was," one ex-employee said. Overall, they described a culture from 2015 to 2018 in which they had to advocate for Black representation in the face of racial bias from managers.
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Another said their editors thought stories on Black entertainers were too niche. One claimed their manager said a Men's Fashion Week story featured too many Black faces. Last week, Snap was praised for standing up for Black Lives Matter.īut former employees on the content team told Mashable the company didn’t always embrace the fight for racial justice so vehemently.